We blend soul, strategy, and purpose to move missions forward.

At Soul Shine, we believe growth is about more than numbers or milestones. It’s about staying rooted in who you are, even as you evolve.

We partner with organizations that lead with soul, including nonprofits, sustainable brands, social enterprises, and mission-driven companies. They share a devotion to integrity, generosity, and meaningful change. We’re proud to build lasting connections that help our clients grow, lead, and shine — not just during the work but long after.

Soul Shine began in 2020 as NK Groupe, founded with a simple but powerful vision: to work with businesses that have a soul. From the start, we believed that staying true to your mission is the real measure of success. After four years, we rebranded to honor that belief and step even deeper into our purpose.

As we grew, we paused to realign with the heart of why we started. Our rebrand wasn’t about changing course; it was about deepening our commitment to purpose. We believe purpose isn’t a destination. It’s a practice that shapes every connection, every decision, and every season of growth.

Staying true to your mission isn’t just important. It’s everything.

Leadership

  • Nicole Abunassar

    FOUNDER & CEO

    Nicole launched Soul Shine in 2020 to build a creative communications support system for brands that are good for the soul.

    With seven years of experience across the lifestyle, education, and nonprofit sectors, she now works exclusively with purpose-driven organizations.

    Soul Shine emerged from Nicole’s renewed commitment to supporting brands that uplift through sustainability, community advocacy, or charitable work.

    Her mission is simple: to help businesses with a soul shine. Through strategic storytelling and media outreach, Nicole amplifies the efforts of those striving to create a more positive and intentional world day by day, action by action, and article by article.

  • Casey Keshner

    BRAND MANAGER

    Known to the world as the “Rockstar Publicist” (as named by Authority Magazine) and to us as the “Subject Line Guru.” Casey brings a decade of expertise in PR and marketing.

    A seasoned publicist and founder of Street Cred Communications, she delivers strategic solutions for clients ranging from global brands to grassroots organizations. She’s also made her mark as a trusted freelance consultant for nonprofits and fashion-forward brands alike.

    In addition to her industry work, Casey is a professor at Harrisburg University, where she mentors the next generation of communications professionals. She stays active in the field to keep her approach fresh, sharing that evolving knowledge with passion and precision.

  • Antonella Gutierrez

    CONTENT STRATEGIST

    Antonella brings fresh perspective and creative precision to Soul Shine’s social media content and strategy.

    With experience in social media management, public relations, and digital marketing, she blends compelling visuals with purposeful messaging to help mission-driven brands shine online.

    Currently pursuing a degree in Communications with a minor in Digital Media, Antonella has already built a strong foundation in content creation and graphic design supporting brands across sectors with a keen eye for detail and a passion for purpose.

    At Soul Shine, she helps bring our clients’ stories to life, one post, reel, and campaign at a time.