We partner with nonprofits and mission-driven brands to build visibility, trust, and connection. Every project is rooted in strategy, executed with care, and designed to create momentum, so you can shine a light on your brand, amplify your message, and create impact that lasts longer than a headline.

The Shine Strategy

A soul-centric approach to PR and marketing built to elevate brands with purpose.

Clarity

We begin with message alignment by refining your voice, values, and positioning so everything you share reflects who you are and why it matters.

Connection

Whether through media, content, or creators, we prioritize resonance over reach. Real relationships and story-driven strategy lead every campaign we build.

Consistency

We help you show up with intention across press, platforms, and partnerships, creating visibility that compounds over time.

This isn’t PR for vanity. It’s visibility with purpose.

Our Services

Let’s Move Your Mission Forward

We’re a strategy-first agency for mission-driven brands. If you’re doing work that matters, we want in.

Our services are built to move the needle, not just fill deliverables. We offer custom packages designed around your goals and capacity because real visibility requires flexibility, not one-size-fits-all pricing.

Need a sharper message, a stronger pitch, or a plan to move forward? We also offer hourly consulting for teams who need strategic momentum without the long-term retainer.

If you're ready to be seen, heard, and trusted, let’s build something that lasts.

Book a Discovery Call

  • An ongoing partnership for organizations ready to align public relations, social media, and marketing under one clear direction.

    This engagement is designed for teams who want their messaging, visibility, and outreach working together consistently and intentionally. We take an active role across strategy and execution, helping guide decisions, shape narratives, and ensure the work stays focused and cohesive over time.

    Support includes:

    • Message and positioning refinement

    • Media strategy and outreach

    • Social media strategy and management

    • Campaign development

    • Partnerships or creator alignment

    • Ongoing strategic leadership

    Investment:
    Most integrated engagements fall between $6,000–$8,000 per month, depending on scope and level of support.

  • A fully built, done-for-you system that teaches any AI to think, sound, and create exactly like your brand — so you can work faster, stay consistent, and never start from scratch again.

    This is a comprehensive, custom-built AI brand guide and operating system for organizations ready to work smarter without losing what makes them them. We build everything from the ground up: discovering your voice, documenting your story, establishing your messaging, and structuring it all into a single document that trains any AI platform to operate as an extension of your brand from the very first prompt.

    What we build includes:

    • Voice & tone documentation

    • Brand anchors and key messaging

    • Mission, taglines, and boilerplate

    • Team bios and brand profile

    • Approved copy and content examples

    • Social media content system

    • Outreach frameworks and templates

    • AI operating instructions and directives

    Investment:
    Starts at $3,500, with pricing adjusted based on the size and complexity of the brand.

  • Ongoing PR support for nonprofits and mission-driven brands seeking thoughtful, aligned media visibility.

    This work focuses on shaping a strong narrative and building meaningful media relationships, without broader marketing or social media management. It’s ideal for organizations that want consistent press support rooted in clarity, credibility, and intentional outreach rather than volume or noise.

    Support includes:

    • Narrative and message refinement

    • Media strategy and pitching

    • Campaign planning

    • Ongoing PR guidance

    Investment:
    Monthly retainers typically begin at $2,000 per month, with scope adjusted based on goals and capacity.

  • Hands-on social media management for organizations that want to show up consistently, thoughtfully, and in alignment with their values.

    This service centers on clarity, storytelling, and execution. We manage your social presence with care, ensuring content reflects who you are, supports broader goals, and maintains the integrity of the work while staying visible and relevant.

    Support includes:

    • Content strategy and planning

    • Content creation

    • Scheduling and ongoing management

    Investment:
    Monthly retainers typically range from $3,000–$4,500, depending on platforms and level of involvement.

  • Time-bound engagements for launches, initiatives, or defined moments of visibility.

    Project work is ideal for organizations with a specific campaign, fundraiser, launch, or initiative that requires focused strategy and execution within a set timeline. Scope, expectations, and outcomes are defined upfront to ensure clarity and impact.

    Project work may include:

    • Campaign strategy and development

    • Messaging frameworks

    • Visual direction

    • Launch support

    Investment:
    Custom quoted

  • High-level guidance for teams who need clarity or direction without a full integrated retainer.

    Consulting is designed for organizations seeking focused support around messaging, alignment, campaign planning, or marketing and PR decision-making. Engagements may be structured as individual sessions or short-term advisory retainers.

    Common focus areas include:

    • Messaging and positioning refinement

    • Campaign or launch planning

    • PR and marketing decision support

    • Prioritization and problem-solving

    Investment:
    $125 per hour
    Short-term consulting retainers available by request.

Are you ready to shine?